CellarPass Ticketing allows you to run multiple discounts and promotional campaigns that can be used for a variety of ways tracking the results of your campaign.
When designing your campaign, there are some basics to understand:
1. Promo Code
The Promo Code is a vital piece of the campaign, which is essentially the code that is used to trigger the discount or ticket revenue tracking. Enter a Promo Code value to be used for your campaign. We typically recommend something that is not easily guessed by your guests to protect your sales.
2. Discount Amount OR Discount Percentage
Enter a number in which the system will discount a dollar amount or percentage. For example, enter 20 in the Discount Amount if you want the campaign to discount $20. Enter 100 in the Discount Percentage if the campaign is to provide free tickets.
3. Applies To
This is an important step as you'll want to set the Ticket Levels that will be discounted.
4. Uses per Event OR Number of Orders
The last important step to consider when designing a campaign is to determine if there will be limits, capping the number of times the discount can be used (total orders) or setting it as Unlimited. If you elect to use the Number of Orders method, be sure to understand that this is not a limit on number of tickets sold, but number of orders.
5. Start/End Date and Time
CellarPass allows you to run multiple campaigns, so you can set up different campaigns to start and end at different times, offering different discounts. For example, you may create a promotional campaign 2-3 months before the event offering 20% that ends 4 weeks from the Event Date. Then you may have another campaign that starts 4 weeks out for 10% off, then ends 2 weeks before the event. So by creating multiple Discounts, you can have these run back-to-back, or have multiple Promo Codes that offer different discount values or types.
6. Minimum Required Tickets
If you want to offer discounts based on the minimum number of tickets in a single order, this is where you would set the minimum number of tickets required before the discount would be applied to a single order.
Once you have built your Discount, be sure to click the blue Save Discount button. Then Save the Event.
Test, Test, Test
We encourage everyone to review your discount BEFORE ever sharing the campaign publicly. It's best to run a test order and make sure that you are getting the proper results- and have others in your company test it out for you and provide feedback.
Sharing Your Campaign
Now that you've tested the campaign and you're getting the expected discounts applied to your order, now's the time to share it with your customers. There's a unique feature that CellarPass offers, making it extremely easy for Promo Codes to be automatically applied to an order without the customer having to add it manually. We refer this as the Promo URL.
Once you have built your campaign, you'll see a list of all your Discounts and to the far right of the screen (Marketing & Discounts tab on your Event), you'll see a button "URL". Clicking this button will display the Promo Code URL. Highlight this URL, copy and paste and you now have your Promo Code URL which can be used in email campaigns or simply an email directly to the customer.
Now since Discounts can start and end at different times, be sure to always check that the Promo Code or URL you are about to share is valid and clearly communicated if Minimums or limits on the number of orders does apply, or you may end up with some upset customers.
KNOWN ISSUES
Do NOT include any special symbols or characters such as < > ~ + ! @ # $ % ^ * / \ ( ) ? & (these are just some examples) if you plan on using our Promo Code URL generator. These links will get corrupted and will NOT apply the Promo Code correctly.
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