In today’s visually-driven world, stunning photography isn’t just nice to have — it’s essential. For the next generation of travelers, imagery is often the first impression they’ll have of your brand, your property, and your experience. That’s why CellarPass emphasizes high-quality photos as a cornerstone of success on our platform.
Great images don’t just attract attention — they build trust, tell your story, and inspire action. They help guests quickly understand what you offer, evoke the ambiance of your tasting room or event, and are critical to high-performing advertising campaigns.
At CellarPass, we define quality through two key lenses:
- Authenticity – Visuals should tell a real and compelling story about your experience. Guests want to see what it feels like to be there.
- Technical Excellence – Photos must be well-composed, properly exposed, and in focus. Poor image quality can negatively impact bookings and visibility.
Photography is one of the most powerful tools in attracting visitors searching for “Things to Do” on platforms like Google — and that includes CellarPass. That means your photos directly influence whether someone chooses to book with you or keep scrolling.
We encourage you to follow these best practices and photography fundamentals to turn average shots into standout imagery.
New Image Requirements for CellarPass Listings
To ensure your events and experiences perform well across all marketing channels, CellarPass now requires larger, higher-quality images that meet the latest specifications from our key marketing partners — including Google Search, Google Maps, and Google Actions Center.
Minimum Image Dimensions: 1024 pixels wide × 683 pixels tall
Images smaller than this or with incorrect aspect ratios will not meet platform standards and are likely to be rejected during Google’s daily asset reviews, which may result in your listing being excluded from visibility on high-traffic channels.
Setting Expectations, Attracting New Guests
In today’s visually driven web experience, imagery plays a critical role in attracting and converting potential guests. Many of our users have never visited your region, let alone your property — and your photos are their first impression.
By providing high-quality, professionally composed images, you're not only marketing your individual experience — you're helping us sell the destination as a whole. Poor-quality images (including those that are dark, blurry, or unedited) hurt visibility and trust, reducing the likelihood of bookings.
At CellarPass, we say:
“An image is worth a thousand dollars.”
Investing in your imagery today pays off tomorrow. The more thoughtfully you showcase your experiences — from setting the scene to matching the guest’s expectations — the more likely you’ll gain visibility, attract new guests, and earn stronger post-visit reviews.
Important Note
If your images do not meet the current Google standards, your experiences will not be eligible to appear in search results on Google and other integrated platforms.
Need help or examples of what great imagery looks like? We’re happy to guide you. Just reach out to your CellarPass account manager or explore our Image Quality Best Practices.
Do's & Dont's
Choose content that looks natural and feels real and human. Like it was taken in the moment. Lighting and editing should feel true to life as well. Choose content that feels staged or overly posed, avoiding selfies.
Use images that are sharp and in focus. Use blurry images or content where the subject is not in focus.
Choose images where brightness looks just right. Make sure nighttime or low-light images are bright enough to show lighter tones and detail and vice versa. Use content that's washed out or where darkness obscures the details (overexposed or underexposed). Photos that are extremely bright or extremely dark, it's best not to use them.
Make your product small within the frame as they become unrecognizable in thumbnail form.
Choose content that looks natural and feels real and human. Like it was taken in the moment. Lighting and editing should feel true to life.
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