Setting up CellarPass to Report Transactions to Google Analytics & Google Tag Manager

You can set up ecommerce events to collect information about the booking behavior of your users. The events enable you to quantify your most popular products and see the influence of promotions and product placement on revenue.

This document describes each ecommerce event and when to set up the event. For a step-by-step example of how to set up an ecommerce event, see Set up a purchase event.

Add Your Google Analytics 4 Account to CellarPass.

1. Go to the CellarPass admin panel.
2. Go to Marketing
3. Select Site & Menu
4. Scroll down to the Google section.
5. Enter your Google Analytics 4 Account #
6. Click Save.

Add Your Google Tag Manager Account to CellarPass.

1. Go to the CellarPass admin panel.
2. Go to Marketing
3. Select Site & Menu
4. Scroll down to the Google section.
5. Enter your Google Tag Manager 4 Account #
6. Click Save.

Setting up Google Tag Manager

You'll want to follow the standard setup instructions outlined in this document

https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm