Using the CellarPass Communications Manager

You can quickly send an email to Ticketholders with the CellarPass Communications Manager. Perfect for sending last-chance offers, "thanks for attending" and so much more.

The CellarPass Communications manager was originally built as an email system that would allow you to send invitations to lists that would include a link to purchase tickets online.

The Communications Manager is designed for:

• Send invitations to people that have attended your past events.
• Send invitations to people you have stored in List Manager.
• Sending notices to people that have already bought tickets.

With this expansion, you now have the ability to communicate new ways to your Ticketholders. From sending last-minute arrival information, last-chance offers to simply sending a "thanks for attending" email.

Here's the steps to sending a message to Ticketholders for a specific Ticketed Event.

1.  Log into CellarPass backoffice by going to http://www.cellarpass.com
2. Select Marketing from the left-hand main menu,
3. From the submenu, select Communications Manager.
4. From the list of available Ticketed Events, locate the Event in which you would like to broadcast a message to.
5. Look for the icon that looks like an envelope. This is the Communications Manager. Click this icon.
6. In the top, right-hand corner, click the Create Message button. This will take you to the Create New Message screen.
7. From the Message Type, select Ticketholder Communication.
8. From the Message Template dropdown, select a Theme from the dropdown menu that you would like applied to the template
9. In the Message Name field, enter a name in which you would like to refer to this message in reports. This is not shown to your recipients.
10. In the Subject Line field, enter an eye-catching phrase- not too long, not too short that best describes why you are emailing the guest.
11. In the Ticket Level(s) line, select the ticket levels that will be communicated with. This is essentially your guests based on their participation in the selected event. If a guest purchased more than one ticket level, they will only receive one email.
12. Next, you can complete some minimal edits to the body of the template by clicking the Edit Message button. Don't write too much as people don't tend to read everything anyways.
13. Lastly, click the Save Draft button as you write the email to save your changes.
14. When you are ready to send your message, click the Send Now button.

Viewing & Understanding Delivery Reports
Once you have sent your communication to the Ticketholders, our system will provide you near real-time delivery (and error) reports.

1. From the left hand, main menu, select Ticketing.
2.  Click Events 
3. Locate the Event associated with the communication and click the Report icon that will appear just to the right of the Communications Manager icon.
4. From the Campaign dropdown, located in the top, right-hand corner, select the campaign you wish to view the delivery report data.
5. You will see Accepted, Delivered, Failed, Opens, Unique Opens and Clicks data which will be shown in both numbers and percentage.

Understanding Delivery Metrics
The term Accepted essentially means the number of emails in the list that were transmitted to the mailserver. This should equal the number of guests on your list(s).

The term Delivered means the number of emails that were successfully delivered to the intended recipient's mailbox. Please do understand that some networks like Yahoo, AOL, RoadRunner and other large networks can show emails as delivered, but can actually delay the delivery to the guest's actual email box. This is typically due to a high number of complaints from other users regarding your email. This is why we recommend to not overly communication by sending too many emails as it can actually create delivery problems.

The term Failed means that the intended recipient's email doesn't exist, their domain may not exist or their network is no longer available. There's no solution other than getting a different email address from the guest.

The Term Opens is used when the intended recipient has received the communication from you and has clicked to open the message.

The term Unique Opens is used to show the fact that one recipient could open the same message multiple times, making the number of Opens misleading. Unique Opens will only count one "open" per recipient email address.

The term Clicks is used when the recipient receives the email, opens the email and clicks on one of the links within the message. The percentage of Clicks shown is actually based on the percentage of the Unique Opens, not Delivered. So if you sent out 1000 emails and 63% were delivered and 77 were opened, that's 12% of those that opened the email address clicked the link.

Recommendations:
If you need to communicate different messaging to different Ticketholders, we recommend drafting different communications so that it's clear and not overly wordy.