Google Analytics & Google Tag Manager Updates | 6/24/25

We've Upgraded Analytics Tracking on CellarPass
Enhancing Your Insights into the Customer Journey

Over the past week, our development team has been collaborating closely with Google engineers to audit and enhance how CellarPass integrates with Google Analytics 4 and Google Tag Manager. As a result, we’ve rolled out a series of updates to improve visibility into key parts of the customer journey—including Add to Cart, Checkout, and Order Details.

These refinements allow you to better understand how guests engage with your offerings, providing you with deeper, more actionable data.

Haven’t connected your Google Analytics or GTM accounts yet?
To take advantage of these updates:

1. Log into your CellarPass account
2. Go to Marketing > Site & Menu
3. Scroll to the bottom of the page
4. Enter your Google Analytics 4 and Google Tag Manager values
5. Click Save

If you need assistance connecting your accounts, our support team is here to help.

Cheers,
The CellarPass Team