Integrating Google Analytics 4 (GA4)

CellarPass is fully integrated with Google Analytics 4.

Setting up Google Analytics 4 (GA4)
First you will need a GA4 account, then you will need admin-level access to your CellarPass account.

1. Log into the CellarPass admin panel by going to https://www.cellarpass.com/manage
2. Select Marketing from the left-hand main navigation.
3. From the submenu, select Site & Menu.
4. Scroll down to the Google Analytics section.
5. Insert your GA4 account, including the "G-" so you'll see something like this G-MXWTW525QK.
6. Click the Save button.

Once this is setup, all traffic to your business page that includes "book=true" and any bookings or ticket purchases will be reported as eCommerce transactions.