Setting Up Your Event for Success

Making sure every event you post sells out is a direct reflection the amount of time you invest in marketing your event; from the event copy, imagery and how you promote your event.

Here's some tips on making sure your event sales are a knock-out every time.

• Publish your event at least 6 weeks in advance.
• Your event must be marked as "Live- Public"
• Consider offering "early bird" promotions.
• Spend at least 15 minutes writing an engaging event description that provides all the details about your event. The more information you provide, the less calls you'll get, and the more questions people have, the less likely they are going to buy tickets.
• Choose to upload authentic images that help the potential guest visualize the event. Stock photography is a easy giveaway, don't use it. If you don't have images now, best to make sure you get them for the next event.
• Create "group buy" offers where discount codes can be used for volume ticket purchases such as get $10 per ticket for purchasing 6 ore more tickets.
• Post links about your event on your social media channels regularly.
• Add links to your website to purchase tickets.
• Create a series of events and add the link to your events page in your email signature.
• Setup your Google Analytics Account and Google Tag Manager account to your ticketed event.
• Add Facebook Pixel.
• Download Guest Link Pro and monitor ticket sales.
• Consider developing a social media ad campaign.
• Tag @cellarpass on all social media posts.

NOTE: CellarPass offers a variety of paid placements options depending on your needs. Contact your account manager for details.