Increasing ticket sales to special events is a hot topic, no matter the time of the year. This article is going to share with you some Power User Tips & Tricks to make sure your special event is a huge success. The more tips you apply to your event, you have a much better chance of selling out your event.
- Don't Make Your Event Sound Boring
Yes, most people don't like to read a lot of copy, but if the first line or two of your event description is a major snooze fest, you will lose guests in seconds.
Invest in writing engaging copy is the way to go. And lucky for you, there's some great AI services out there to assist. Jasper is one that we recommend you try. You'll be blown away at what it will generate for you after feedback some basic event details.
- Event Imagery
Bland, boring or images that do not include people, will also be a downer for folks. People want to not have to think too hard what the event will look like, so be sure to show them by uploading images for your Event Listing and Banner images. If you don't have any images, best to make sure you get some at your next event. In the meantime, look for stock photography, but be careful in what you use and not get yourself in trouble for using images that you have not licensed or do not accurately portray your event.
- Leverage Your Audience
CellarPass has a built-in Communications Manager that allows you to easily upload your email lists, create a quick event invitation and schedule it to be sent- all at no extra cost. After you have created your ticketed event, in the list of events, click the Envelope icon and follow the prompts.
- Invite Past Attendees
As mentioned above, our Communications Manager allows you to quickly generate a list of anyone that has attended one of your ticketed events and send off an invitation, event include an automated promo code or include an access code to expose private ticket levels.
- Promote Ticket Sales to Attendees at Live Event
There's no better time than in the moment when guests are at your event to promote the sale of tickets to your next round of events. If you use CellarPass' printed tickets, you can even promote this on the printed ticket itself. Edit your ticketed event, select Marketing, then scroll down and expand the Advertising section, upload a graphic and voila!
- Create Early-bird Deals
Whether you promote the early-bird pricing at your live event or through marketing campaigns, generate special pricing for those that buy tickets more than 3-4 weeks ahead of the event date.
- Create Event Series
We cannot tell you enough that our audience loves a series of events. This not only solves the schedule conflict issue for those, but opens up a great opportunity for guests to attend the event more than once. From Dueling Pianos events, to Paint-and-Sip events, these are all ripe for making a series. You can even create one ticket level that gives them access to the entire series for one price!
- Offer VIP Ticket Levels
We see so many events offering just one ticket level- your guests want to feel special and are willing to pay a premium for it. This could be anything from better, closer parking access, valet parking, early entry to the event, access to your elevated tasting bar and so much more- get creative and watch your ticket sales and revenue fly!
- Tag CellarPass on Social Media Posts
If you want us to know about your events and leverage our social media channels, it's best to tag our @cellarpass on the popular channels; Instagram, Facebook & Twitter.
- Create a Check-in Offer
People love to feel special and CellarPass provides the tools to do so. You can quickly and easily create a ticketed event check-in offer by going to Marketing, select Offers & Promotions. Select Tix Check-in Promo on the right-hand side, then select an offer to the left and complete the form. This will trigger our system to include your offer on our Special Offers page which also gets picked up by our social media and other marketing channels. The Special Offers page is a popular page for people looking for deals.
- Paid Advertising Options
What makes CellarPass different from all the other ticketing platforms is that we are 100% focused on the craft beverage community. You won't see anything else on CellarPass, which makes our audience the perfect niche for your event. We offer a variety of pay-to-play advertising and marketing options that we can custom tailor for your event. Once you have built your event, reach out to our teams and they'll be happy to work with you on developing a successful campaign that suits your budget.