This report provides some information about how the Abandoned Cart feature works with Tickets
So that you are familiar with how the Abandoned Cart feature works, we want to provide a quick overview as to what the feature and to be clear as to what it is and what it is not. The Abandoned Cart Report provides you information with regards to Ticket purchases that were started online, but the Guest failed to complete the purchase. The report is not designed to give you a failure report and the cause of the abandoned cart, but a way to follow up with these Guests and potentially increase your bookings.
Like all Abandoned Cart functions, these should be used carefully and strategically. And with all automated emails, there will always be one sour grape among the bunch that absolutely hates being alerted that they didn't complete their purchase. FOMO (Fear of Missing Out) is alive and well, so be careful and don't let one or two sour apples spoil the bunch. With that, we wanted to make sure that you have the flexibility to disable this feature, preventing the system from sending these automatically 4-6 hours after the Guest abandons their cart for ticket sales that are started on your own website (in widget mode).
Disabling Abandoned Cart Notices (Widget Mode Only)
You can disable or enable this feature by going to Settings, Member Configuration and selecting the Send Abandoned Cart Notice(s). You will need to have Admin-level access to make this change. Doing so will only disable this feature for any purchases that started with the booking engine in "widget" mode. So be sure that your website or email marketing links are setup properly. At this time, CellarPass does not provide a way to disable this feature from sending these notices to Guests that start their purchase on CellarPass.com or any of our network partners.
Manually Sending Abandoned Cart Notices
For those that like to send these selectively, we offer a way to send these on a per-cart basis. The template that is used is a template that is strictly maintained by CellarPass and cannot be modified.
- Log into CellarPass
- Select Reports from the left-hand main menu.
- Select Ticketing from the submenu.
- Next select Abandoned Cart
- Doing so will show you the Abandoned Carts from the last 72 hours. To the far right of each entry, there is a Send Email button that allows you to trigger each notification to be sent.
Abandoned Cart Report Data
The report is designed to also provide you some real-time feedback as to why your Guests are not buying. Perhaps you've recently increased your prices and there's now some hesitation or people are simply getting their plans together and not quite ready to commit to purchasing tickets.
- Date- This displays the time in which the cart technically started, which was when the Guest added ticket(s) to their cart. This is NOT when the Guest first lands on the Event Details page.
- Event Name- This displays the Event Name in which the Guest was in the process of purchasing.
- Email- This is the email address associated with the Guest. You will notice that some have hyperlinks, some do not. The Email Addresses that do display a hyperlink are Guests that have an existing CellarPass account. Those that do not have the hyperlink do not have a CellarPass account.
- Guests- This displays the number of Guests in their Party.
- Access Code-This will display if the Guest added an Access Code to the order.
- Promo Code- This will display if the Guest added a Promo Code to the order.
- Widget- This will display either False or True based on if the Reservation started on your widget or elsewhere. If this is marked as True, the booking started on your own website.
- The Send Email button is available to immediately send the Abandoned Cart message. This will be displayed as inactive if the automated process has already sent the message 4-6 hours after their cart was abandoned.
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