Google Tag Manager Integration (Ticketed Events)

Tags are tiny bits of website code that let you measure traffic and visitor behavior, understand the impact of online advertising and social channels, use re-marketing and audience targeting, test and improve your site, and more.

Tags are tiny bits of website code that let you measure traffic and visitor behavior, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more.

Once you have generated a unique UTM code via Google Tag Manager, you'll want to apply that to your Ticketed Event.

1. Edit the Ticketed Event

2. Click the Marketing & Discounts tab.

3. Scroll down to Traffic & Sales Measurement

4. Locate the Google Tag field and enter your UTM code. Be sure you are entering it exactly as displayed in Google Tag Manager.

5. Save the Event.

6. Test that the UTM is loading properly by viewing the Event online and viewing the data in Google Tag Manager. The data should appear near real-time.

If you have questions about using Google Tag Manager, please contact Google directly as we cannot provide support, nor answer questions about their app.