When promoting and selling tickets using the CellarPass platform, it's important that you continue to engage your attendees after their purchase and up to event time. This is the perfect time to engage to offer special incentives and or ticket upgrades to further enrich guest experiences. One powerful tactic is offering discounts on upgrades and onsite wine purchases. Here are actionable tips to effectively engage attendees and drive sales:
Craft Compelling Email Campaigns
Harness CellarPass email marketing tools to send captivating and informative emails to ticket holders. Highlight exclusive discounts on upgrades and onsite purchases, employing persuasive language and visuals to spark anticipation and prompt action.
Develop Pre-Event Exclusives
Offer special discounts or promotions to attendees who purchase upgrades or pre-order wines in advance. This could entail discounted VIP experiences, unique tastings, or bundled packages. Emphasize the value of these offers to incentivize early commitments.
Utilize Social Media Platforms
Leverage platforms like Facebook, Instagram, and Twitter to engage with attendees and promote your event and offers. Share sneak peeks, showcase featured wines, and advertise exclusive deals for ticket holders. Encourage attendees to spread the word and invite friends, expanding your reach.
Host Virtual Tastings or Q&A Sessions
Arrange virtual tastings or Q&A sessions prior to the event to connect with attendees and provide insights into your wines and offerings. Introduce special promotions during these sessions, fostering interaction and interest among attendees.
Reward Early Birds
Incentivize early ticket purchases or newsletter sign-ups by offering exclusive perks, such as additional discounts or complimentary tastings. Creating urgency and scarcity can motivate attendees to secure their spot and enjoy special benefits.
Ensure Smooth Guest Check In Experience
Be sure to download the CellarPass Guest Link Pro app to your mobile device a few days before the event so that you and your team can become comfortable with using it. It's really important to check in all your guests so that you know who attended- and most importantly, who did not.
By implementing these strategies, you and your team can effectively engage attendees before event time, driving sales of upgrades and onsite wine purchases. Anticipation-building, exclusive offerings, and multi-channel communication can elevate attendance and enhance guest experiences, contributing to event success and your brand's visibility.
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